Free minicourse for beginners [LESSON 1] Step by step invest from scratch
Stocks are fractions of a company and the most traditional way to get rich in financial markets. Learn how to invest with the new Free Stocks Course with The Market Guy.

Free Beginner’s Course on Stocks: Learn How to Invest from Scratch

If you’re looking to learn how to invest in the stock market in a safe and straightforward way, this free stock course is for you. Even if you’ve never bought a share, this guide will help you understand how the market works, explore different strategies, and choose the best assets for your investor profile.

Why invest in stocks?

The inspiring story of a janitor in the U.S. proves you don’t need a big salary to become wealthy — you just need to invest wisely. This man regularly invested part of his paycheck in well-known dividend-paying companies like General Motors and Bank of America. Over time, he accumulated $8 million.

This proves that building wealth is about consistency, time, and discipline — not a high income.

What are stocks?

Stocks are small fractions of a company. By purchasing a stock, you become a shareholder. For example, if a company has 1 million shares and you own one, you hold 0.0001% of the business.

Companies issue stocks to raise capital and finance their growth. In return, investors can profit through appreciation or dividends.

Where are stocks traded?

Stocks are traded on exchanges like NYSE, NASDAQ, and B3 (Brazil). However, all transactions today are conducted digitally through brokers. You transfer money from your bank account to a brokerage and buy stocks online — from your phone or computer.

 

Why do stock prices rise and fall?

Prices change based on supply and demand. If there’s more buying pressure than selling, prices rise. If sellers dominate, prices fall. Other influencing factors include earnings reports, economic indicators, interest rates, and political events.

How do you make money with stocks?

There are two main ways:

  1. Price appreciation – buy low and sell high.

     

  2. Dividends – earn a share of the company’s profits distributed to shareholders.

     

Types of Stocks: Blue Chips vs. Small Caps

  • Blue Chips are large, stable, established companies like Coca-Cola or Microsoft.

     

  • Small Caps are smaller, riskier businesses with high growth potential.

     

Value vs. Growth Stocks

  • Value Stocks: Undervalued companies with solid fundamentals and attractive dividends (e.g., Coca-Cola).

     

  • Growth Stocks: Innovative companies that reinvest profits instead of paying dividends (e.g., Airbnb), with the goal of long-term appreciation.

     

Understand the Risks

Stock investments involve risks. Companies can lose value or even go bankrupt, like the case of Lojas Americanas. This is why diversification is key: never invest all your money in a single stock.

 

Fundamental Analysis: Understanding the Company Behind the Stock

Fundamental analysis is like a financial X-ray of the business. It evaluates balance sheets, profitability, and macroeconomic indicators to determine whether a stock is over- or undervalued.

Key metrics include:

  • EV/EBITDA – value relative to cash flow

     

  • P/E Ratio (Price-to-Earnings) – how much you pay for each dollar of profit

     

  • EPS (Earnings Per Share) – how much the company earns per share

     

  • Dividend Yield – return from dividends

     

  • ROE (Return on Equity) – efficiency in generating profits

     

These indicators are all available in publicly disclosed financial reports from listed companies.

Technical Analysis: Reading Charts and Price Movements

Technical analysis ignores the company’s fundamentals and focuses solely on price behavior and volume. Its main assumptions are:

  1. Price reflects all known information

     

  2. Prices move in trends

     

  3. History tends to repeat itself in chart patterns

     

By identifying trends, support/resistance zones, and volume patterns, traders can determine good entry and exit points — even without knowing what the company does.

Combining Both Strategies

The best investors often combine fundamental and technical analysis: use financial reports to choose strong companies, and charts to determine the right time to buy or sell.

Conclusion

The stock market is accessible to anyone. With knowledge and consistency, you can build long-term wealth, just like the janitor who became a millionaire. This course is your first step. Take advantage of free tools, simulators, and learning platforms to deepen your skills.

🎯 Ready to begin?
👉 Try our free trading simulator
👉 Enroll in the Forex & Technical Analysis course
👉 Join the Trader Training Program

If you’d like, I can now continue the course with the next lessons — just let me know.

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